I have a vested interest in helping design better user experiences.
Over the past seven years, I have worked as a design researcher and UX designer within healthcare contexts.
I have worked with pharmaceutical companies to help them develop best-in-class patient and prescriber journeys, and with medtech companies to identify and design for unmet patient needs.
My PhD work was focused on developing a better understanding of cancer patients' experiences of radiotherapy and how to design for this unique user group.
I am able to quickly immerse myself into my research context to generate valuable findings.
I draw on a wide range of human-centered design research methods to study human behaviors, emotions, systems, and processes. My arsenal of research approaches for gathering rich and multi-faceted insights includes:
• Ethnographic fieldwork
• Semi-structured and informal interviews
• Contextual inquiry
• Design probes
• Quantitative questionnaires
I am comfortable collaborating with individuals across multiple disciplines.
In my current position, I work closely with design strategists and visual designers. Additionally, I worked together with external experts - data analysts and business consultants - in a project to build a best-in-class prescriber journey for a pharmaceutical client
During my PhD, I worked in collaboration with HCPs from three major hospitals within Sweden (Norrlands University Hospital, Karolinska Hospital, and Akademiska Hospital), as well as researchers from Umeå University and Uppsala University. I also worked directly with one of the main companies involved in developing radiotherapy hardware and software (Elekta).
I believe it is important to consider the potential impact on all individuals involved, not just primary users or clients, when developing design concepts.
I employ a variety of approaches to analyze and translate my research findings into design directions. I work with visual mapping techniques used within Service Design, as well as standard UX design processes, and I specialize in storytelling.
I am fluent in the following methods:
• Journey/experience maps
• Service blueprints
• Co-creation workshops
I quickly dive into creating low-level functional prototypes to understand the experience I am designing.
I am comfortable prototyping both physical and digital models, from making paper mock-ups and foam core models, to wireframe sketching and building clickable prototypes with Sketch, Balsamiq and InVision.
I believe in early and frequent testing of design concepts to ensure that I reach my intended audience.
I have experience evaluating testable prototypes in the field and in dialogue with the intended users and disciplinary experts. I use many of the same methods that I employ when conducting initial field research to understand how the audience engages with the designs. I am also comfortable with more structured usability testing when working with digital prototypes.
I am a skilled communicator, teacher, and project manager.
I am comfortable with public speaking and have given talks on my research at international design and healthcare conferences. I have experience teaching Interaction Design and Service Design, and have organized and led a team of design students working on one of my research projects. I am also a fluent scientific writer and have published articles in both design and medical journals (see publications).